Privacy Policy

Last Updated: February 10, 2026

This Privacy Policy explains how CDA Heating & Cooling ("Company," "we," "us," "our") collects, uses, and shares information when you visit our website https://www.cdaheating.com (the "Site") or submit a service request.

1) Information We Collect

A. Information you provide

When you request service or contact us, we may collect:

• Name
• Email address
• Phone number
• Service address / city
• Details about your request (problem description, preferred timing, etc.)

B. Information collected automatically (online identifiers)

When you use the Site, we may automatically collect:

• IP address, device type, browser type, operating system
• Approximate location derived from IP (city/region)
• Pages viewed, referring/exit pages, and basic usage data
• Cookies or similar identifiers (depending on your browser settings and our tag configuration)

C. Advertising/attribution parameters you provide via the URL

We may collect and store identifiers included in the URL or form submission, such as:

• gclid, gbraid, wbraid
• utm_source, utm_medium, utm_campaign, utm_content, utm_term

D. Consent proof records (for compliance)

If you check a consent box or otherwise provide consent for calls/texts, we may record proof of consent such as:

• Consent status and consent version
• Timestamp of consent
• IP address and user-agent
• Referrer page
• A lead/request identifier

We use these records to demonstrate compliance and to honor your communication preferences.

2) How We Use Information

We use information to:

• Provide estimates/quotes and respond to service requests
• Schedule and perform services
• Communicate with you (including confirmations and service updates)
• Prevent fraud/spam and protect our Site (including use of anti-spam measures such as honeypot fields)
• Measure and improve marketing performance and the Site (for example, attribution and analytics)
• Comply with legal obligations and enforce our policies

3) How We Share Information

We do not sell your personal information. We may share information in these situations:

A. Service providers (processors)

We share information with vendors that help us operate the Site and deliver communications, such as:

• Hosting and infrastructure providers (for example, Vercel)
• Email delivery providers (for example, Resend) to send lead notifications and confirmations
• Tag management / analytics and advertising partners deployed through our Site (for example, Google Tag Manager and any tags configured within it)
• Automation/workflow tools and CRMs if enabled (for example, n8n, Zapier, Make, CRM systems) to route leads and manage customer communications
• Customer support or security tools as needed

B. Legal and safety

We may disclose information if required by law or if we believe disclosure is necessary to:

• Comply with a legal obligation or valid legal process
• Protect rights, safety, and security of the Company, our users, or others
• Prevent or investigate suspected fraud or technical issues

C. Business transfers

If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

4) Cookies, Tags, and Online Tracking

We may use cookies and similar technologies to operate the Site and understand performance.

Google Tag Manager (GTM)

We use Google Tag Manager to manage website tags. GTM itself is a tag container and may load other tags depending on our configuration (for example, analytics or advertising conversion tags).

Google Analytics (if enabled)

If we use Google Analytics, it collects information such as pages visited, time on page, device/browser information, and may set cookies or similar identifiers. You can learn more about how Google uses information from sites and apps that use its services here:

https://policies.google.com/technologies/partner-sites

Advertising and conversion measurement (if enabled)

We may use advertising and conversion measurement tools (for example, to understand which ads lead to calls or form submissions). These tools may use cookies or similar identifiers and may receive URL parameters such as gclid/gbraid/wbraid and UTM tags.

Your choices for cookies/trackers

You can control cookies through your browser settings and may be able to block or delete cookies. Blocking cookies may affect site functionality.

Do Not Track

Some browsers include a "Do Not Track" (DNT) signal. Because there is no consistent industry standard for DNT, we do not respond to DNT signals in a uniform way. We still provide the choices described above (browser controls, opt-outs where available).

5) Communications: Calls and Texts (TCPA)

Service-related messages

We may contact you by phone, text, or email for service-related communications such as confirming an appointment, providing updates, or responding to your request.

Marketing messages (only with appropriate consent)

If you provide express consent (for example, by checking a consent box), we may send marketing texts or place marketing calls consistent with the consent you provided. Consent is not a condition of purchase.

Opting out

• Text messages: Reply STOP to unsubscribe. Reply HELP for help.
• Marketing emails: Use the unsubscribe link (if present) or contact us at eddiep@cdaheating.net.
• Marketing calls: Tell our representative you want to be placed on our internal do-not-call list.

Record retention for consent proof

We retain consent proof records for an appropriate period to demonstrate compliance and resolve disputes, typically for at least 4 years.

6) Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain records, resolve disputes, comply with legal obligations, and enforce agreements.

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. No system is 100% secure, and we cannot guarantee absolute security.

8) Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9) Your Requests and Choices

Depending on your location and the nature of our relationship, you may request access, correction, or deletion of your personal information. To make a request, contact us at eddiep@cdaheating.net. We may need to verify your identity before fulfilling requests.

10) Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the "Last Updated" date.

11) Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact:

CDA Heating & Cooling

16436 W Prairie Ave, Hauser, ID 83854

Email: eddiep@cdaheating.net

Phone: (208) 916-1956